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Content Team Lead
สาทร กรุงเทพมหานคร
บริษัทRabbit Care
ที่อยู่สาทร กรุงเทพมหานคร
ประเภทงานงานประจำ
รายละเอียดงาน
ประเภทงานงานประจำ
เงินเดือนรายเดือน
รายละเอียดสินค้า
Job Highlights• Based in Bangkok, Thailand, proficiency in English is preferred.• SEO Expertise.• Data-Driven Approach.• Cross-Functional Collaboration.• Work experience in the personal finance , insurance, and motor industry is plus.
Job Description:We are seeking a dynamic and tech-savvy Content Lead to spearhead our content strategy and drive the creation of high-quality, AI-driven content. The ideal candidate will be up-to-date with the latest trends in content marketing and possess expertise in leveraging AI tools to optimize content performance.
As the Content Team Lead at Rabbit Care, you will play a results-driven and analytically-minded Content Lead to oversee our content strategy and drive data-informed decisions. The ideal candidate will possess strong data analytics skills, proficiency in data tools, and a knack for translating insights into actionable content strategies.
With a pivotal role in overseeing and managing our content creation efforts across various Asian countries including Thailand, Vietnam, Singapore, Malaysia, Philippines, and Indonesia. Reporting to the Sr. SEO Manager, you will be responsible for leading a team of content writers and freelancers to ensure the production of high-quality content that aligns with Rabbit Care's target products, which primarily focus on motor, personal finance, credit card, personal loan, health insurance, and life insurance.
Where you can make an impact:• Team Management: Lead and inspire a team of content writers located across Asian countries and freelancers. Provide guidance, support, and feedback to ensure the delivery of high-quality content that resonates with stakeholders and drives engagement.• A/B testing strategies: Optimize content performance and user experience, utilizing data insights to refine content elements and messaging.• Content Strategy Development: Develop and implement content strategies that align with Rabbit Care's business objectives and target audience preferences. Adapt global content assets for regional relevance, considering stakeholder needs, and maintaining brand guidelines.• Cross-Team Collaboration: Collaborate closely with marketing, product, and SEO teams to ensure content strategies align with regional objectives and cross-team efforts. Guide content guidelines to maintain consistency and relevance across platforms.• Content Creation and Management: Oversee the creation and management of high-quality, engaging, and region-specific content. Ensure content meets brand guidelines, maintains consistency, and drives traffic to the company website.• Performance Analysis: Monitor the performance of content writers and freelancers, analyzing data to optimize content strategies and improve engagement and conversion rates. Ensure each team member contributes to driving traffic to the company website, making data-driven decisions to enhance content effectiveness.• Recruitment and Training: Oversee the recruitment and onboarding process for new content writers and freelancers, providing training and mentorship to ensure their success.• Industry Research: Stay abreast of industry trends, competitor activities, and emerging content trends to inform content strategies and maintain Rabbit Care's competitive edge.• Become a simple website , by helping consumers to simplify complex ideas about finance, insurance and motor so readers have the information and tools that help them to make the right decision on our website
You are:• Proven bias towards action: Ability to make quick decisions and take initiative to drive strategy and execution. Strong multitasking skills and ability to thrive in fast-paced environments.• Data-driven and analytical mindset: Skilled in interpreting data to derive actionable insights, making data-driven decisions to optimize content strategy and improve outcomes, with a track record in increasing organic traffic through analysis and optimization.• Structured thinker: Capable of breaking down opportunities into specific drivers, hypotheses, and frameworks to structure thinking, generate action plans, and align stakeholders and SEO managers.• Strategic mindset: Proficient in identifying and prioritizing strategic initiatives, eager to envision big-picture strategies for attracting consumers to Rabbit Care and Asia Direct Broker through content.• Attention to Detail: Detail-oriented mindset with a commitment to quality, ensuring all content meets standards for accuracy, grammar, and brand voice.• Strong understanding of AI tools and technologies for content optimization: Utilize AI tools and technologies to analyze content performance, identify trends, and optimize content strategy for maximum impact.• Tech-savvy mindset: With a passion for innovation and continuous learning.• Content Planning and Management: Expertise in managing content calendars and publishing schedules to ensure timely delivery of content, optimizing engagement with the audience.• Experience in content management or editorial roles, preferably within digital marketing, insurance, or financial services industries.• Excellent written and verbal communication skills in English. Proficiency in Asian languages is advantageous.• Strong leadership and team management abilities with a focus on mentorship and talent development.• Deep understanding of SEO principles, content marketing strategies, and digital publishing platforms.• Familiarity with remote team management and working with freelancers is preferred.• Passion for staying updated on industry trends, consumer behavior, and emerging technologies.• Effective communicator with the ability to empathize with consumers and guide them through complex financial decisions.• Enthusiasm for learning about new personal finance topics, sourcing relevant information, and offering consumer-centric advice.• Comfortable with change and adaptable to evolving industry landscapes and organizational needs.อ่านเพิ่มเติม
Job Description:We are seeking a dynamic and tech-savvy Content Lead to spearhead our content strategy and drive the creation of high-quality, AI-driven content. The ideal candidate will be up-to-date with the latest trends in content marketing and possess expertise in leveraging AI tools to optimize content performance.
As the Content Team Lead at Rabbit Care, you will play a results-driven and analytically-minded Content Lead to oversee our content strategy and drive data-informed decisions. The ideal candidate will possess strong data analytics skills, proficiency in data tools, and a knack for translating insights into actionable content strategies.
With a pivotal role in overseeing and managing our content creation efforts across various Asian countries including Thailand, Vietnam, Singapore, Malaysia, Philippines, and Indonesia. Reporting to the Sr. SEO Manager, you will be responsible for leading a team of content writers and freelancers to ensure the production of high-quality content that aligns with Rabbit Care's target products, which primarily focus on motor, personal finance, credit card, personal loan, health insurance, and life insurance.
Where you can make an impact:• Team Management: Lead and inspire a team of content writers located across Asian countries and freelancers. Provide guidance, support, and feedback to ensure the delivery of high-quality content that resonates with stakeholders and drives engagement.• A/B testing strategies: Optimize content performance and user experience, utilizing data insights to refine content elements and messaging.• Content Strategy Development: Develop and implement content strategies that align with Rabbit Care's business objectives and target audience preferences. Adapt global content assets for regional relevance, considering stakeholder needs, and maintaining brand guidelines.• Cross-Team Collaboration: Collaborate closely with marketing, product, and SEO teams to ensure content strategies align with regional objectives and cross-team efforts. Guide content guidelines to maintain consistency and relevance across platforms.• Content Creation and Management: Oversee the creation and management of high-quality, engaging, and region-specific content. Ensure content meets brand guidelines, maintains consistency, and drives traffic to the company website.• Performance Analysis: Monitor the performance of content writers and freelancers, analyzing data to optimize content strategies and improve engagement and conversion rates. Ensure each team member contributes to driving traffic to the company website, making data-driven decisions to enhance content effectiveness.• Recruitment and Training: Oversee the recruitment and onboarding process for new content writers and freelancers, providing training and mentorship to ensure their success.• Industry Research: Stay abreast of industry trends, competitor activities, and emerging content trends to inform content strategies and maintain Rabbit Care's competitive edge.• Become a simple website , by helping consumers to simplify complex ideas about finance, insurance and motor so readers have the information and tools that help them to make the right decision on our website
You are:• Proven bias towards action: Ability to make quick decisions and take initiative to drive strategy and execution. Strong multitasking skills and ability to thrive in fast-paced environments.• Data-driven and analytical mindset: Skilled in interpreting data to derive actionable insights, making data-driven decisions to optimize content strategy and improve outcomes, with a track record in increasing organic traffic through analysis and optimization.• Structured thinker: Capable of breaking down opportunities into specific drivers, hypotheses, and frameworks to structure thinking, generate action plans, and align stakeholders and SEO managers.• Strategic mindset: Proficient in identifying and prioritizing strategic initiatives, eager to envision big-picture strategies for attracting consumers to Rabbit Care and Asia Direct Broker through content.• Attention to Detail: Detail-oriented mindset with a commitment to quality, ensuring all content meets standards for accuracy, grammar, and brand voice.• Strong understanding of AI tools and technologies for content optimization: Utilize AI tools and technologies to analyze content performance, identify trends, and optimize content strategy for maximum impact.• Tech-savvy mindset: With a passion for innovation and continuous learning.• Content Planning and Management: Expertise in managing content calendars and publishing schedules to ensure timely delivery of content, optimizing engagement with the audience.• Experience in content management or editorial roles, preferably within digital marketing, insurance, or financial services industries.• Excellent written and verbal communication skills in English. Proficiency in Asian languages is advantageous.• Strong leadership and team management abilities with a focus on mentorship and talent development.• Deep understanding of SEO principles, content marketing strategies, and digital publishing platforms.• Familiarity with remote team management and working with freelancers is preferred.• Passion for staying updated on industry trends, consumer behavior, and emerging technologies.• Effective communicator with the ability to empathize with consumers and guide them through complex financial decisions.• Enthusiasm for learning about new personal finance topics, sourcing relevant information, and offering consumer-centric advice.• Comfortable with change and adaptable to evolving industry landscapes and organizational needs.อ่านเพิ่มเติม
รูปภาพ
- ลงประกาศเมื่อ16 พ.ค. 2567 11:00 น.
- หมายเลขประกาศ369570533
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บริษัท จูอาโล่ มาร์เก็ตเพลส จำกัดเลขที่ 191/22-25 อาคารซีทีไอ ทาวเวอร์ ชั้น 26 ถนนรัชดาภิเษก แขวงคลองเตย เขตคลองเตยกรุงเทพมหานคร 1011002-119-5000[email protected]
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